Jim Rossi is an innovative marketing strategist whose accomplishments in repositioning and revitalizing brands has placed him on the radar. Ahead of the curve and on the pulse of cutting edge innovations, his implementation of brand positioning through development strategies and design revitalization have proved for global success. Infused with marketing platforms, partnerships and cooperative programs, Jim has earned the praise of many corporations whose success and growth have thrived under his leadership.
“The key to successful brand building is the ability to interpret a brand’s core DNA into something tangible and exciting for the marketplace. It is about finding the “sweet spot” within a marketing platform that influences the many facets of the marketplace hierarchy. This is what makes for impactful, effective business practices that gain market share,” says Rossi.
Jim’s expertise in broadcast media, sponsorship programs and marketing implementation are a brand’s solution of a one stop shop producing turn-key programs for growth and success. His passion and dedication to his partners are evident in his achievements which span across categories and continents with acclaimed results from his clientele.
Jim’s client list ranges from successes of the 1996 Olympic Games in Atlanta, American Express, AT&T, Busch Entertainment, Cendant Corporation, Gannett Newspapers, GE Financial Assurance, Hilton Grand Vacations, Home Depot, IBM, Global Services, NASCAR, NYRA, Rayovac, and Wal-Mart. Additionally, Rossi is currently Co-Owner and Managing Partner of Saratoga Polo Association that serves as a major hub and sponsorship platform for many international brands.
Jim has also served as the launch Chief Marketing Officer of the United States Polo Association Marketing LLC. and XPO Network, Ltd.- a global airport media company.
Jim, Skidmore Alum, CMO, Experience in action