Guy Mastrion is founder and Chief Creative Officer of Brandforming, a multidisciplinary creative organization with expertise in design, campaign and digital works dedicated to the creation and transformation of brands for a connected world. From health and wellness to financial services, entertainment, transportation, packaged goods, food and beverage, travel, fashion and automotive, the team at Brandforming brings more than 30 years of experience to the table.
The complexity of multimedia storytelling today requires (rather paradoxically) that the core brand idea be made as simple as possible in order for it to be expansive in the telling. At Brandforming, our organizing principle is quite simple: Head for the Heart. We believe that what moves people, moves brands.
Guy’s well-earned expertise in strategic creative development ranges from consumer awareness advertising in broadcast media, to print, multi-screen digital engagements and documentary film. His work spans local, national, and international markets and has garnered over 700 awards for creativity from many organizations including the Globals, CLIO, Cannes, Graphis, NY Festivals, and Print, among others.
As one of the founders of Palio Communications and chief global creative officer, Guy was instrumental in the creation of Palio, not only in Saratoga Springs, NY, but also as a respected brand with offices and affiliates around the globe. A creative veteran with a unique combination of talents, Guy is a skilled creative director, designer, photographer and filmmaker. He brings a refined sensibility to all he does. As a guest instructor at Skidmore College, his lessons on creativity and problem solving are a much anticipated experience for students and instructors alike. Prior to founding and building Palio, Guy held senior creative leadership positions with Saatchi & Saatchi, McCann Erickson, Dancer Fitzgerald & Sample, Bates and McCaffery McCall Partners.
Guy, Family man, Fisher of flies, Student of life